Home » Create Culture: Thoughts on Branding for Humans by C.j. Casciotta
Create Culture: Thoughts on Branding for Humans C.j. Casciotta

Create Culture: Thoughts on Branding for Humans

C.j. Casciotta

Published October 1st 2012
ISBN : 9781300000136
Hardcover
186 pages
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 About the Book 

How is it some brands are able to stand apart from the widening sea of robotic, mechanical noise that exists online and instead create culture? Weve collected some of the most successful, talented, and forward-thinking brand builders in one book toMoreHow is it some brands are able to stand apart from the widening sea of robotic, mechanical noise that exists online and instead create culture? Weve collected some of the most successful, talented, and forward-thinking brand builders in one book to share how they did it. Create Culture: Thoughts on Branding for Humans gives practical advice and encourages you, the gatekeeper of your brand, to step outside the box of normal and connect with your audience on a deeper level, one thats social rather than mechanical, transparent instead of distant, collaborative in exchange for competitive... ...human vs. robot. An important read for those who are serious about sustaining their idea, company, or organization throughout the 21st century. - Mike Foster As a business or non-profit owner, we sometimes forget that telling the story of our company or organization is a human endeavor, and this great book is a powerful reminder of why that matters. - Phil Cooke